About
About
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I’m a Content Strategist & Journalist based in San Francisco. I help businesses communicate clearly and turn complex ideas into messaging that drives action. Alongside my editorial work, I’ve built and scaled my own company, K&M PetCare, which sharpened my practical understanding of positioning, customer psychology, and conversion-focused copy.
My graduate studies in Business & Behavioral Psychology inform how I approach content: not just what to say, but how people actually interpret, feel, and decide.
My published work examines performance, wellbeing, and decision-making, often connecting research with lived experience. Whether I’m developing brand narratives, writing long-form journalism, or optimizing digital content, my aim is consistent: create communication that is precise, persuasive, and genuinely useful.
My Main Expertise
Content writing, editing, and brand-driven content strategy
Website copy and newsletters
Strategic messaging and voice development
Research
Graduate school research in psychology-informed writing and communication
The psychology behind human connection and organic growth in small businesses
Multilingual content shaped by lived cultural experience and education across Europe and the U.S.
Current Publications
Current Publications
Marin Independent Journal
Food cultures, dietary choices very different around the world
A cross-cultural reflection on how food, health, and labels are perceived in different parts of the world, drawing from my experience living in Bulgaria, Italy, Austria, and the U.S.
Rigidity of labels is divisive in U.S. culture
An essay that explores how the need to define ourselves with labels can create division, especially when compared to more fluid social norms in Europe.
The ManifestStation
A psychology-grounded personal essay examining how chronic stress, medical mislabeling, and symptom-focused care can disrupt menstrual health and erode body trust. Drawing on lived experience, the piece reframes cycle recovery as a process of regulation, nourishment, and restoring psychological and physiological self-attunement rather than “fixing” a defective body.
Alata Magazine (English & Italian)
Healthy, But Where Is the Joy?
A reflective essay examining how contemporary wellness culture prioritizes optimization and control at the expense of pleasure, ritual, and cultural meaning. Drawing on psychology, food philosophy, and lived experience across Europe and the U.S., the piece argues that nourishment is emotional and cultural as much as it is biological.
WHY I WRITE
WHY I WRITE
I write to make ideas usable—to uncover what drives people, what builds trust, and how small moments of clarity shape the way we live and work.
It started with building a business rooted in human connection. Now, it continues through UX content and research in business psychology—turning insight into structure.
LANGUAGES
LANGUAGES
Fluent in English, Bulgarian, German and Italian
LET’S CONNECT
LET’S CONNECT
Email: kristina.e.vassileva@gmail.com
Substack: kristinavassileva.substack.com
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