I’m a communications strategist and multilingual writer based in the San Francisco Bay Area. I help organizations communicate clearly across languages, cultures, and audiences through strategic storytelling, donor communications, content development, and localization.

My work spans nonprofit communications, journalism, marketing, and entrepreneurship. I currently support communications for a Bay Area environmental nonprofit, where I write fundraising campaigns, donor emails, newsletters, website content, and educational materials that make complex environmental topics accessible and engaging. Working closely with leadership has given me experience developing messaging that supports fundraising, community engagement, and organizational growth.

Before moving into nonprofit communications, I worked as a journalist writing about culture, psychology, health, and community issues for international and local publications. As a correspondent for Bulgarian National Television, I interviewed community members and reported on stories for a nationally broadcast audience of more than 250,000 viewers.

Alongside my communications work, I co-founded and grew K&M PetCare (https://www.kplusmpetcare.com/) into a business serving more than 180 clients throughout the Bay Area. Building the company taught me how trust, consistency, and thoughtful communication shape lasting relationships, lessons I now bring to every communications project.

I’m currently completing a master’s degree in Business and Behavioral Psychology, where I study decision making, communication, and human behavior. That perspective shapes my approach to messaging. Whether I’m writing a grant proposal, donor appeal, newsletter, website copy, or localized content, I focus on understanding what motivates people and communicating in ways that feel authentic, culturally relevant, and easy to understand.

Fluent in English, German, Italian, and Bulgarian, I enjoy helping organizations connect with diverse communities through thoughtful, accessible communication.