I’m a Content Strategist and multilingual writer based in San Francisco, with a focus on localization, cross-cultural communication, and user understanding. 

My background spans editorial work and hands-on business execution. Alongside publishing articles on culture, psychology, and decision-making in both Italian and English, I’ve also built and scaled my own company, K&M PetCare. This experience sharpened my practical understanding of how messaging, positioning, and tone directly impact user trust, engagement, and conversion.

I’m currently pursuing a graduate degree in Business and Behavioral Psychology, which informs how I approach localization: not as direct translation, but as interpretation. My studies focus on how meaning shifts across contexts — how users in different cultures read, respond, and make decisions — and adapt communication accordingly.

Fluent in German, Italian, and Bulgarian, I bring a multilingual and cross-cultural perspective to content. I’m particularly interested in localization and UX writing, where language, structure, and cultural nuance come together to create intuitive and globally relevant user experiences.

Whether working on editorial content or digital messaging, my goal is consistent: to make communication clear, culturally aligned, and effective across audiences.