kristinavassileva.com - Copywriting Samples

K&M PetCare at a Glance

Launched: 2021, Marin County
My Role: Co-founder & Copywriter — wrote all website, email, and social copy
Voice & Tone: Warm, trustworthy, professional
Deliverables: Website copy, brand messaging, client emails, social media captions
Results:
- Built a client base of 130+ families since launch
- Expanded services across five Bay Area counties
- Scaled operations with a team of trusted contractors
- Achieved consistent bookings and repeat customers through a clear, trust-driven voice

For my portfolio, I’ve included the original live website text (Before) and a refined version (After) to demonstrate how I elevate copy for clarity, tone, and brand alignment.

Who We Are

Before

“Marcus (27) Masters Grad from American University and works in the Wealth Management and Trust department of Bank of Marin.

Kristina (27) MA in Business Psychology and HR Management; works remotely.

We are happy to pet-sit while owners are away on business trips or vacation!”

After

“We’re Kristina and Marcus, a husband-and-wife team with a passion for pets and a reputation for trustworthiness and reliability. Together with our group of trusted contractors, we’ve cared for more than 130 families across the Bay Area. Whether you’re away for work or vacation, our mission is simple: to give you peace of mind and your pets the love and care they deserve.”

Homepage Intro

Before

“Welcome to the website of Kristina and Marcus. We are young newlyweds and experienced pet-sitters!”

After

“Welcome to K&M PetCare — where every pet is family. From overnight stays to daily walks, we provide reliable, loving care you can trust.”

Experience / Services

Before

“In late 2021, Marcus and I started pet-sitting for friends and family and really enjoyed the experience. Since then, we have pet-sat for over 120 families in Marin, Sonoma, Napa, San Francisco, and The North-Shore Tahoe Area.

Marcus and I can handle any pet big or small, and we do have experience accommodating pets with special needs such as giving medications, injections, or pets with visual/auditory impairments.”

After

“Since 2021, we’ve cared for pets across Marin, Sonoma, Napa, San Francisco, and Tahoe — building trusted relationships with over 130 families. With the help of our wonderful team, we’re able to provide consistent, reliable service for pets of all sizes. We also specialize in caring for animals with unique needs, from administering medication to supporting pets with visual or auditory impairments.”

Results

Built a client base of 130+ families since launch in 2021
Expanded service area across five Bay Area counties
Scaled with a team of contractors to meet growing demand
Achieved consistent bookings and repeat customers through a trust-driven brand voice