I’m a Content Strategist & Journalist based in San Francisco. My goal is to use the strategic marketing and clear copywriting skills I’ve honed while growing my own company—K&M PetCare—to help other businesses build trust, communicate clearly, and scale with intention.

In my graduate studies, my research focuses on how content shapes behavior. I believe good UX isn’t just about clean design—it’s about clear messaging, emotional tone, and anticipating customer needs before they arise.

My published work explores the connection between physical health, mental clarity, and productivity, drawing from lived experience across cultures and industries. I’ve been featured in U.S. outlets and have upcoming international broadcasting projects with Bulgarian National Television, where I share personal health stories as part of my growing work in journalism and communication. Whether I’m building a landing page or telling a personal story, my goal is the same: to make the complex feel human—and the human feel understood.