B2B Marketing | Visual Storytelling | UX Content Strategy
This 6-slide LinkedIn carousel was created as a case study response for a B2B company called Sigma Growth Specialists, showcasing how strategic storytelling and clean design can turn a business challenge into a compelling B2B marketing asset.
Objective:
To communicate the measurable impact of Sigma’s consulting services for CannaPlug—a cannabis retailer and cultivator—by focusing on one core issue: inventory mismanagement.
My Role:
I executed content strategy, copywriting, and visual design for this case study. I used narrative framing, structured flow, and color-coded elements to guide viewers through the problem-solution-result arc.
What I Did:
Highlighted a clear business challenge (SKU confusion and stock errors).
Mapped out the financial and operational impact.
Introduced a streamlined solution and demonstrated its results (30% increase in inventory accuracy).
Included a call to action to drive further engagement.
Tools: Canva for image / carousel design.
Outcome:
A scroll-stopping, client-facing asset designed for LinkedIn that demonstrates how thoughtful UX writing and design can elevate B2B messaging and attract high-value prospects.
Link to view project: https://www.canva.com/design/DAGuSMFBa_I/5CWw40pIWCodUNBTyjEyCg/view?utm_content=DAGuSMFBa_I&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h93458f2f77